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We are

Tipico

Love the game. Live the passion. Lead the way.

We maximise

Spannung

in the world of sports betting

THE RUN UP

Up to 2004

WAY TO THE TOP

2004 - 2009

CONTINUED SUCCESS

2015 - Today
+ + + +

Up to 2004

THE RUN UP

Up to 2004

Pre-2004

  • Three students create the “Tipico” model: “The customer should get the best sports betting experience”. 
  • They open the first shop in Karlsruhe.

 

2004

  • Tipico is founded, and our headquarters are set up in St Julian’s, Malta. Our focus remains on Germany. 
  • We receive our EU-wide sports betting license. One betting shop becomes hundreds.

2004 - 2009

WAY TO THE TOP

2004 - 2009

  • We hit 500 franchise shops, with several hundred employees.
  • Our website launches in 2005 for fans to bet online.

2010 - 2015

PARTNERS WITH THE BEST

2010 - 2015

  • In 2010 Hamburger SV becomes our first Bundesliga club partner.
  • In 2011 we launch our first smartphone app, so customers can bet on the go.
  • In 2013 goalkeeping legend Oliver Kahn becomes our brand ambassador.
  • In 2014 we become “Official Premium Partner of the Austrian Bundesliga.” The top footballing league in Austria now carries the name of “Tipico!”
  • In 2015 we become official partners of Bayern München.

2015 - Today

CONTINUED SUCCESS

2015 - Today

  • In spring 2016 CVC Capital Partners take over the majority of our shares.
  • In winter 2016 we open our 1000th betting shop in Germany. We are now the frontrunner in the German sports betting market.
  • In 2017, we cover more than 50% market share in sports betting.
  • In 2018 we become the official sponsor of the Bundesliga and 2. Bundesliga (the German football league).
  • In 2019, Tipico begins another expansion of the business, and opens an office in New Jersey to enter the US sports betting market.
  • In 2020, we are granted a German sports betting licence.
  • We now run a shop network of 1200+ shops, with 1800+ staff members.
  • Worldwide we have 6,000+ people across the whole Tipico Group and network, Maximising Spannung every chance we get!
01

TRUST

01 01

TRUST

The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we’re no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it’s our expectation for our people, products, and services. We trust you, too, giving you space to collaborate and create at pace, with impact. Your loyalty earns you freedom, so you can Maximise Spannung in every moment of your working life.

02

PROGRESS

02 02

PROGRESS

Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development, as you build your knowledge of our industry, products, and technology. It’s not a guaranteed ticket to the top, but we’ll help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!

03

PASSION

03 03

PASSION

We are bound together as One Tipico by our passion. We have unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we identify with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.

Culture

Our Vibrant Culture

Life here is electric. We unite in Trust, Progress, and Passion, ferociously Maximising Spannung. We’re down-to-earth and real, with the competitive spirit to adapt, achieve, and celebrate. Every day is different at Tipico. We like it that way!

Diversity & Ethics

The Winning Difference

Diversity breeds victory. Our culture is open, curious and accepting; we value viewpoints from all walks of life. With 40+ nationalities in our team globally, we celebrate each other’s unique, real personalities, making us stronger, together.

BACKSTAGE @ TIPICO

Our dynamic teams share their insights on how they Maximise Spannung wherever, and however, they can.

GO BACKSTAGE

Meet Sina!

Meet Luis!