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SEA Manager - German speaking (m/f/x)

München, Germany


We are Tipico, the leading sports betting provider in Germany and one of the most exciting tech companies in the industry. We are fuelled by our passion for the perfect product, using the newest tech stack to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of Spannung, thriving through our values of Trust, Progress, and Passion. We push the limits of what’s possible because we believe that when adrenaline meets progress, awesome things happen.

Are you ready to turn up the power and bring the thrill of Spannung into your working life? Then show us your game face – because we’re looking for a SEA Manager to join the team!

Do you have a creative, but data-driven mindset?  Do you find yourself most comfortable in the digital realm?  Does the idea of putting your analytical mind to work in an innovative Marketing environment excite you?  If so, the Marketing team at Tipico may be just the place for you! 

The SEA Manager is responsible for developing and implementing innovative, successful, and scalable SEA campaigns to improve our Marketing reachability and impact. This team member will manage all our Acquisition SEA strategies, closely collaborating with external partners and the internal SEO team, will define best practices, optimize performance, develop test and scale activities while periodically reporting on test results and overall channel performances.

Your playing field:

  • You will create, optimise and control the SEA campaigns with a strong focus on Google AdWords.
  • You will analyse and interpret the campaign-relevant metrics and make recommendations on next steps and potential for improvement.
  • You will grow customer volumes, whilst increasing SEA efficiencies.
  • You put your ingenuity to good use by testing creatives, landing pages and new remarketing approaches.

Which skills you should bring to the pitch:

  • Fluent German Skills.  We are the market leader in Online & Retail sports-betting in Germany, this is essential when working on our product for our German-speaking customers.
  • Fluent English Skills . Our team consists of more than 30 different nationalities working together to achieve the Tipico mission.
  • SEA experience.  You have 3+ years of working experience in a similar technology role, preferably in the online or gaming industry. Additionally, you have strong knowledge of media buying strategies and pricing, Adservers, SSP, DSP, DMS, CDP and Adform, Adjust & Firebase and AB/MVT testing.
  • Collaborative.  You will work cross-functionally with external partners and internal teams, to align on synergic Marketing strategies.
  • Personal & professional integrity.  You will display a strong desire and determination to work hard to meet goals while adhering to policies and rules.
  • Ownership & accountability.  You take responsibility and hold yourself and others accountable to meet targets and commitments.
  • Customer centric mindset . You will build and optimize SEA campaigns with cultural and country-specific characteristics.

Additional Skills:

  • Excellent presentation skills are desirable.
  • Technical Skills as scripting (JS, C#) and SQL are a plus

This is how we score with you:

  • Established International Group.  We have a solid foundation on which to grow. 
  • Personal and Professional Growth.  We offer you opportunities to develop and grow to unlock your potential.
  • Relocation Support . To make your move to Malta as smooth as possible.
  • Competitive Package.  We care for our employees, offering an indefinite contract, competitive salary, Private health and dental insurance and subsidised parking.
  • On-site childcare.  Worried about where to leave your 3+ year old kids? We’ve got a game plan.
  • Sports Incentive.  We want you to remain active and will subsidise a membership of the sport of your choice.
  • Modern offices.  Our very own Tipico tower provides an open plan space with the latest technology.
  • Events . Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment.  We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico’s right for you? Apply now and join our winning team! 

If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels.

We look forward to your application!



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The greatest sporting teams reach victory through accountability and trust, and here at Tipico, we’re no different. Trust guides every move we make: how we act, operate, and treat our customers and colleagues. We rely on ethical transparency and integrity, so it’s our expectation for our people, products, and services. We trust you, too, giving you space to collaborate and create at pace, with impact. Your loyalty earns you freedom, so you can Maximise Spannung in every moment of your working life.



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Passion drives progress at Tipico. We challenge, reinvent, and push ourselves to define new levels of excellence. Our progress, in turn, drives your progress and development, as you build your knowledge of our industry, products, and technology. It’s not a guaranteed ticket to the top, but we’ll help you explore opportunities and grow with us. If you want it, seek it, and progress will happen. Show us your spirit to learn and get stronger every day!



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We are bound together as One Tipico by our passion. We have unstoppable hunger to win, driven to create moments of Spannung in our day-to-day lives. Whatever our personal interests - sport, science, fitness, gaming - we identify with each other through a shared spirit to seek victory in our actions. This is part of Tipico’s DNA - and we thrive by channeling our passion into our profession.